INFOGRAPHIC
Are Your Sales and Marketing Strategies Aligned with 2025 Furniture Buyers?
Find out in 30 seconds with these must-know numbers.
Your Buyers are changing — are you keeping up?
Whether you're in marketing or sales, the modern furniture buyer wants seamless online experiences, instant results, and hyper-personalized options. Let's break down what they expect from your brand in 2025 with key numbers.
of buyers prefer furniture companies that provide them the option to personalize their purchases.
Source: Deloitte
What This Means for Marketing:
Offering different options is great — but how you present them to buyers is what drives conversions. Long product descriptions won’t cut it anymore. Buyers want to see it, tweak it, and love it—instantly. Real-time 3D visualization is what keeps them engaged.
What This Means for Sales:
How easy is it for your buyers to understand customization options? Lengthy back-and-forth emails or static PDFs slow down the sales cycle. Real-time 3D visualization is what empowers buyers to configure products on their own, speeding up decision-making.
of buyers are interested in using Augmented Reality for furniture shopping.
Source: MAGNA Global
What This Means for Marketing:
AR is no longer a novelty — it’s a must-have. Buyers want to visualize furniture in their space before they commit. Without it, your brand risks looking outdated and losing engagement to competitors who provide a more immersive experience.
What This Means for Sales:
Buyers need assurance before making big purchases. AR helps them see products in their space, leading to faster approvals and fewer objections.
AI-driven personalization boosts online sales by 35%.
Source: All About AI
What This Means for Marketing:
3D visuals and AR are great, but AI takes it to the next level. Imagine an AI assistant guiding buyers, answering their questions, and helping them customize products in real time. It’s not just tech — it’s a way to build trust and boost conversions.
What This Means for Sales:
Buyers prefer making decisions independently, not waiting for someone to provide specs or previews. AI assistants can guide them through customization and provide accurate pricing - no more manual follow-ups or long sales cycles.
of online buyers prefer smartphones for purchasing furniture and accessories.
Source: Miquido
What This Means for Marketing:
If your site isn’t mobile-optimized, you’re losing almost half of your potential conversions. A clunky mobile experience leads to higher bounce rates and abandoned carts. Speed, ease of use, and responsive design are key to keeping buyers engaged and converting.
What This Means for Sales:
If your sales process isn’t mobile-friendly, you risk losing buyers. A slow or complicated experience can delay decisions and push them to competitors. Fast, intuitive mobile access helps streamline the sales journey.