“Everywhere I look, I hear comments such as ‘This is so much better,’ ‘What a huge improvement,’ and ‘This feels like the next generation.’”
Oliver WatermannProduct Lifecycle Management Specialist, Siemens
Product
E-House
Region
Germany
Client since
2025
Easysteel
“The Salsita team was great at listening to our descriptions, translating these into technical requirements, and turning everything into a powerful yet easy-to-use tool.”
Chris LottrupeCommerce manager, Easysteel
90%less manual work
Product
Railings
Region
Europe
Client since
2021
Azenco Outdoor
“Before the configurator, quoting was repetitive and time-consuming. Now our dealers can create accurate quotes in minutes, and our Project Managers only step in when needed.”
Margaux GazzanoDirector of Operations, Azenco Outdoor
Product
Louvered pergolas
Sells through
Dealers
Region
North America
Client since
2023
Moduline
Cabinet sales automated from quote to order
Product
Aluminum cabinets
Users
Sales reps and buyers
Region
North America
Client since
2022
Customers include
Configure a complex product, live
Four configurators we built for manufacturers. They run in your browser, with nothing to install.
Stairs and balustrades: steps, going and riser set in millimetres, priced as you go.
What a buyer configures becomes the files your factory builds from. Nobody retypes anything. Here is one order for the Fjord 54 log cabin.
1The buyer configures
Offset apex roof
5390 × 3290 mm
Double door, two windows
Partition wall
A buyer picks the roof, the size, the doors and windows on the website.
2The configurator writes the cut list
Std log, 5390 mm×21
Top log, 5590 mm×2
Std log, 3290 mm×22
Cut log, 2634 mm×18
Cut log, 1210 mm×34
Cut log, 1145 mm×18
and 7 more lengths
Logs to cut155
The same rules that drew the cabin count every log and its length.
3The CNC cuts each log
Machine file for the 5390 mm log
0 of 21 cut (Std log, 5390 mm)
Each log length gets its own machine file. The saw cuts the notches where the file says.
Also sent with the order: the 7-page production quote, a spreadsheet of every part, and 10 machine files.
What changed for our clients
90%less manual work at Easysteel
Before
With Salsita
“The Salsita team was great at listening to our descriptions, translating these into technical requirements, and turning everything into a powerful yet easy-to-use tool.”
“We had some specific questions and some specific demands and they were all implemented. It really felt like we got a product that was made for us specifically.”
Prices come in from your ERP. Each order goes out once, to your store, your CRM, your ERP and the machines on your floor.
Your configurator
Glass balustrade
Posts, glass infill, handrail
Ordered
Online store
Added to cart
CRM
Lead and quote created
ERP
Sales order with BOM
Production
DXF
STEP
Cut list
BOM
Ready for your CNC
Anything else connects by webhook or REST API.
Here’s what happens the moment they see it.
Real, unsolicited reactions from prospects and customers, in their own words.
I like that idea of building as you go. It’s quite unique.
Ben M., construction supplies
You are so far out of competition. This is why I’m confident we will rock it.
Oliver W., industrial manufacturing
Oh, God damn it. Sign me up.
Brian, ninja obstacle courses
If this really works, this will change the game here in Australia.
Rupert D., porcelain benchtops
Now our dealers can create accurate quotes in minutes.
Margaux G., outdoor living
You get a quote in minutes instead of hours, and it doesn’t even involve our staff.
Gerson L., cabinetry
I like that idea of building as you go. It’s quite unique.
Ben M., construction supplies
You are so far out of competition. This is why I’m confident we will rock it.
Oliver W., industrial manufacturing
Oh, God damn it. Sign me up.
Brian, ninja obstacle courses
If this really works, this will change the game here in Australia.
Rupert D., porcelain benchtops
Now our dealers can create accurate quotes in minutes.
Margaux G., outdoor living
You get a quote in minutes instead of hours, and it doesn’t even involve our staff.
Gerson L., cabinetry
It really felt like we got a product that was made for us specifically.
Jan Paul K., furniture
In Salsita’s case, they actually exceeded it.
Ricardo M., kitchen ranges
Now our dealers can create accurate quotes in minutes.
Margaux G., outdoor living
You get a quote in minutes instead of hours, and it doesn’t even involve our staff.
Gerson L., cabinetry
Oh, God damn it. Sign me up.
Brian, ninja obstacle courses
If this really works, this will change the game here in Australia.
Rupert D., porcelain benchtops
It really felt like we got a product that was made for us specifically.
Jan Paul K., furniture
In Salsita’s case, they actually exceeded it.
Ricardo M., kitchen ranges
Now our dealers can create accurate quotes in minutes.
Margaux G., outdoor living
You get a quote in minutes instead of hours, and it doesn’t even involve our staff.
Gerson L., cabinetry
Oh, God damn it. Sign me up.
Brian, ninja obstacle courses
If this really works, this will change the game here in Australia.
Rupert D., porcelain benchtops
Members of
See it running for your exact product
Send us the files you have: a catalogue, drawings, PDFs, photos, CAD or 3D models. None is a must. We’ll build a prototype configurator of your product and walk you through it on a 30‑minute call.
You’ll talk to Anthony TemperanteVP Sales and Marketing, Salsita
Trusted by Siemens and Middleby, with 30+ configurators live.
Every project starts with a scoped quote. The price depends on how many distinct building products you configure, how much custom logic the rules need, and which BOMs, drawings and integrations are in scope. Projects are scoped in phases, starting with one product line.
What does a construction configurator cost?
Every project starts with a scoped quote. The price depends on how many distinct building products you configure, how much custom logic the rules need, and which BOMs, drawings and integrations are in scope. Projects are scoped in phases, starting with one product line.
How long until our railings or cabins are live?
A configurator goes live in 2–3 weeks. Very complex ones, with ERP links, your own admin or logins, take 1–2 months. We start with a single product line, then expand phase by phase.
Can it handle products cut to the millimetre?
Yes. The parametric engine is built for products with thousands of valid combinations, from log cabins cut to the millimetre to Siemens’ e-houses. Dimensions are continuous, not a fixed list of sizes.
What if a buyer picks a build that won’t work?
They can’t get that far. The rules engine blocks incompatible options as they choose, guides them to a valid alternative, and an unbuildable configuration never reaches a quote.
Do we need 3D models of every product?
No. Production CAD, drawings, PDFs and photos help us move faster, but none of them is a must. We can start from your catalogue.
What does the factory receive?
A bill of materials, a cut list, CAD files such as DXF and STEP, a PDF spec sheet and CNC-ready files, all generated from the same rules the buyer configured with.
Can our dealers quote without calling us?
Yes. Dealers work with their own pricing and send branded quotes to their customers. Your team only steps in for genuinely custom requests.
Which systems does it plug into?
SAP, Epicor, Salesforce, HubSpot and most REST-based systems. When a buyer confirms a configuration, validated specs and pricing push downstream automatically.
Has a company like ours done this?
Easysteel, which makes railings, has 90% less manual work. Siemens has an E-House configurator, and Oliver Watermann wrote that after just one day of use the feedback had been “absolutely overwhelming”.
Could we build one ourselves with AI tools?
For a simple product with few options, an AI tool can produce an impressive 3D demo, and that may be enough. For a building product the hard part comes later: validated product rules, live pricing, ERP sync and manufacturing outputs.