Easysteel Turns Complex Railing Sales into a Simple Online Process
Salsita 3D configurator lets buyers create custom railing layouts with step-by-step guidance, parametric models, visual CPQ, and multi-language support.
>Increased
Sales Efficiency
> Improved
Product Flexibility
Modular 3D Configuration
Multi-language
Visual CPQ
Parametric models
> 40% More
Engagement
<90% Less
Manual Work
Quick Overview of Easysteel
Success Story
The Challenge
Easysteel had a well-structured website, but no way for buyers to customize railing systems directly. Meanwhile, sales teams had to handle every quote manually, despite complex rules around dimensions and connections.
Why Salsita
Salsita delivered a powerful 3D configurator tailored to Easysteel’s product complexity. It combines interactive design with automatic rule enforcement and live pricing.
The Outcome
Buyers can now build valid railing layouts online with no sales rep needed. Quotes are accurate, instant, and production-ready. Easysteel saves time, reduces errors, and handles more orders with the same team.
About Easysteel
Easysteel is a manufacturer of modular steel railing systems. Their products are engineered for safety,
design flexibility, and quick installation in residential and commercial environments.
Industry
Custom Railing Manufacturing
Customers
B2C & B2B
Geography
Europe
Partnership
Working with Salsita since 2021
The Goal
Allow buyers to configure and quote custom railings online without compromising accuracy or scalability.
The Challenges: Why Easysteel Needed
More Than a Product Catalog
1
Easysteel’s site lacked interactive features. Customers had no way to visualize railing systems tailored to their space. The engagement on Easysteel’s website was limited and many buyers left to competitors.
No Product Engagement
2
No Room for Customization
Buyers couldn’t experiment with layouts or personalize materials and dimensions.Custom orders required one-on-one sales support, and the lack of visual exploration reduced buyer confidence.
3
Sales reps manually calculated pricing for every order, based on dimensions, finishes, and combinations. Time-consuming for staff, prone to error, and frustrating for customers who wanted fast, accurate quotes.
Manual and Complex Pricing
Our Solution: A Tailored
3D Configurator
HOW IT WORKS
Users configure their railing system through a structured flow: selecting railing type, layout, dimensions, and components. The system adapts at each step based on the previous choices.
Modular 3D Configuration
With Step-by-Step Layout Builder
WHY IT MATTERS
The experience is simple for buyers, but flexible enough to handle complex product logic without overwhelming the user.
HOW IT WORKS
Each railing component adapts automatically when the user changes dimensions or layout options. The configurator updates the model in real time to reflect the chosen configuration.
Parametric Models
and Dimension Controls
WHY IT MATTERS
Customers see exactly what they’re getting, and every design is guaranteed to be accurate and ready for production.
HOW IT WORKS
Pricing updates automatically as users change dimensions, materials, or railing types. Quotes reflect the actual component breakdown, including finishes, mount types, and accessories.
Visual CPQ
with Live Pricing
WHY IT MATTERS
Buyers always see the true cost. No surprises, no delays, and no need for manual calculations by sales reps.
HOW IT WORKS
The configurator supports multiple languages, allowing buyers to navigate the full configuration flow in their preferred language. All UI elements, labels, and instructional content are fully localized.
Multi-Language Support
With Localized Interface
WHY IT MATTERS
A localized experience removes barriers for international buyers and makes the process clearer, faster, and more accessible for everyone.
“The Salsita team was great at listening to our descriptions, translating these into technical requirements, and turning everything into a powerful yet easy-to-use tool.”
Chris Lottrup, eCommerce Manager at Easysteel
The Results: What Changed
for Easysteel
Increased Sales Efficiency
By automating quoting and configuration, the sales team can manage more deals at once without increasing workload.
40% More Engagement
With a clear step-by-step flow and 3D visualization, more buyers finish configuring their railing and submit their order.
90% Less Manual Work
Sales teams no longer build quotes by hand or verify specs. The configurator handles layout logic, dimensions, and pricing automatically.
Improved Product Flexibility
The configurator gives buyers full control over layout, dimensions, and components. They can customize every detail down to the millimeter to match their project.
Try Out Easysteel’s
3D Configurator Live
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