Simplifying The Design-To-Manufacturing Process:
Easysteel Enhances Railing Customization and Streamlines Orders With Salsita 3D Configurator
Business Case: Easysteel
INDUSTRY
Custom Railing Manufacturing
CHALLENGE
Providing an efficient, customizable online design and purchasing experience for both customers and staff.
Challenges Faced
Limited customer engagement due to the previous 2D configurator's inability to fully showcase the product's capabilities and offer a comprehensive range of design possibilities.
Complex pricing and high customer service demand for custom railing configurations.
Solutions and Benefits
Implementation of Salsita 3D Configurator
Allowed customers to design railings with real-time visualization, including 3D and 2D blueprint views, and enhanced individual section editing for extensive customization in materials, styles, and dimensions.
Dynamic Pricing System
Streamlined the pricing process with real-time updates, significantly reducing the customer service workload and making costs clear to customers.
Automated Bill of Materials
Provides specific numerical details essential for manufacturing, derived directly from the configurator to enhance production planning and accuracy.
Multi-Language and Currency Support
Enhanced the configurator’s accessibility for customers in Denmark, Sweden, and Norway, improving the user experience and facilitating sales across these specific countries.
“The Salsita team was great at listening to our descriptions, translating these into technical requirements, and turning everything into a powerful yet easy-to-use tool.”
Chris Lottrup, eCommerce Manager at Easysteel
Impact
More efficient sales process, freeing up staff to focus on marketing and production.
Expected increase in completed purchases due to the improved customer journey and international accessibility.
Increased customer engagement and satisfaction through an enhanced, personalized online experience with multi-language and currency options.
Conclusion
The partnership between Easysteel and Salsita resulted in a powerful 3D configurator, boosting client engagement and sales while simplifying the design-to-manufacturing process, with the added advantage of multi-language and currency support.
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