Moduline Replaces Manual Workflows with
a Digital-First Approach
Salsita 3D configurator lets both buyers and sales reps design modular cabinets with drag-and-drop, parametric models, CPQ, and user management.
>Improved
Product Visualization
>Scaled
Online Orders
Modular 3D Configuration
User Management
Visual CPQ
Parametric models
<90% Less
Manual Errors
>2-4 x Faster
Sales Cycles
Quick Overview of Moduline
Success Story
The Challenge
Moduline struggled with manual quoting and an online experience that couldn’t match their product’s flexibility. Sales reps and customers had very different needs but no tool could support both.
Why Salsita
Salsita delivered two tailored 3D configurators—one for sales reps, and one for buyers. Each is customized with the right level of access, onboarding flow, and logic to match the user's needs.
The Outcome
Sales reps generate visually appealing quotes faster, with no errors. Buyers get a simplified online experience that keeps them engaged. Every order is validated, production-ready, without extra back-and-forth or manual prep.
About Moduline
Moduline manufactures customizable cabinet systems for residential and professional environments.
Their modular components offer flexible combinations and sizing, tailored to fit each space.
Industry
Modular Cabinet Manufacturing
Customers
B2C & B2B
Geography
North America
Partnership
Working with Salsita since 2022
The Goal
Make it easy to design and quote modular cabinets without overwhelming buyers or
slowing down sales.
The Challenges: Complex Modular Products
Slowed Down by Manual Work
1
Moduline’s cabinet systems require exact dimensions and layout logic. Quoting relied on manual spec gathering, drawings, and sales reps judgment. The process was time-consuming, inconsistent, and couldn’t scale with growing demand.
No Efficient Way to Quote Custom Layouts
2
Low Visual Quality
Moduline’s cabinets are premium, but the company lacked the tools to create high-quality visuals of custom configurations. Buyers had to imagine their setup by combining CAD renders with catalog photos from other sets. This made it hard for Moduline to position itself as a premium brand, and led to lost buyer trust and revenue.
3
Buyers couldn’t explore layout options online. Every order required rep involvement from start to finish. Potential buyers dropped off very quickly after visiting Moduline’s website. Without a self-serve tool, Moduline couldn’t convert online interest into actual orders.
No Digital Experience for Buyers
Our Solution: A Tailored
3D Configurator
HOW IT WORKS
Users build custom cabinets by dragging modules into a room. They can arrange, resize, and place components as needed, with real-time visual feedback.
Modular 3D Configuration
With Drag-and-Drop
WHY IT MATTERS
Buyers and sales reps can build layouts quickly and intuitively, without relying on pdfs or back-and-forth instructions.
HOW IT WORKS
The configurator applies parametric logic: adapting each module based on valid sizes, spacing, and combinations. Live dimension indicators help users understand how their layout fits together.
Parametric Models
and Dimension Controls
WHY IT MATTERS
Users don’t need technical knowledge to create valid designs. The system ensures everything fits, and prevents unbuildable configurations before they happen.
HOW IT WORKS
The same configurator serves both buyers and sales reps. Buyers access a simplified interface. Sales reps use a more advanced version, and access to export files for production.
Role-Based Configurator
With User Management
WHY IT MATTERS
Everyone gets the right level of complexity for their role, without splitting the experience across separate tools or workflows.
HOW IT WORKS
Buyers see real-time pricing as they configure, and submit orders with the full quote already calculated. On the sales side, reps use the configurator to build quotes based on the same pricing rules and validation logic.
Live Pricing
And Quote-Ready Submissions
WHY IT MATTERS
Whether initiated by a buyer or built by a rep, every layout is complete, priced, and ready to move forward. No manual quoting,no missing info.
“We had some specific questions and some specific demands and they were all implemented. It really felt like we got a product that was made for us specifically.”
Tristan - Marketing Manager, Moduline
The Results: What Changed
for Moduline
Reduced Support Load
The buyer-facing configurator guides users through the design process independently. As a result, the sales team spends less time answering repetitive questions or fixing incomplete orders.
90% Less Manual Errors
The configurator enforces Moduline’s layout rules and sizing constraints automatically, ensuring each configuration is buildable. This has significantly reduced costly errors in production.
2-4x Faster Sales Cycles
Sales reps use the 3D configurator to create buildable cabinet layouts and generate accurate quotes in minutes. The process is faster, more consistent, and requires no manual spec interpretation.
Increased Order Volume
With both the internal sales and buyer-facing configurator in place, Moduline handles more made-to-measure cabinet orders per week—without growing the team or operational bottlenecks.
Try Out Moduline’s
3D Configurator Live
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