L’Atelier Paris Brings Its Showroom Experience
Online to Scale Sales
Salsita’s AI-powered 3D configurator lets buyers configure kitchen ranges with CPQ, AI assistance, and branded UX.
>Stronger
Brand Consistency
>Increased
Growth Potential
Modular 3D Configuration
AI Design Assistant
Visual CPQ
Parametric models
>45% Higher
Online Conversions
>2-4 x Faster
Sales Cycles
Quick Overview of L’Atelier Paris
Success Story
The Challenge
L’Atelier Paris wanted to bring its showroom experience online. They had a 3D configurator, but it wasn’t able to showcase all the possibilities the product offered.
Why Salsita
Salsita builds tailored 3D configurators with parametric logic, visual CPQ, and AI design assistants. No other company matched L’Atelier’s need for precision, brand consistency, and scalability.
The Outcome
Buyers can now access the full customization that L’Atelier allows. They configure, visualize, and quote kitchens on their own. Sales move faster, engagement is up, and the team handles leads from anywhere without adding overhead.
About L’Atelier Paris
L’Atelier Paris designs inch-precise, made-to-measure kitchen ranges.
Premium, custom-built, and crafted to fit every space.
Industry
High-End Custom Kitchen Ranges
Customers
B2C
Geography
North America
Partnership
Working with Salsita since 2021
The Goal
Expand brand reach beyond showrooms with a scalable, premium online experience.
The Challenges: Bringing a High-End
Customer Experience Online
1
The website failed to communicate L’Atelier’s unique selling point to visitors: kitchens custom-built with fraction-of-an-inch precision. Buyers only saw limited customization options. The ideal customers, who required a high level of precision and flexibility, weren’t finding what they needed and were leaving the site.
Visitors Struggled to Understand the Unique Selling Point
2
Sales Spent Too Much Time Aligning With Customers
Sales had to go back and forth with buyers, clarifying requirements, explaining product capabilities, preparing quotes, and revising them based on feedback. The quoting process was slow, error-prone, and difficult to scale. Sales teams lost time on repetitive tasks, which prolonged sales cycles and caused missed opportunities.
3
The website didn’t reflect the premium quality of L’Atelier’s kitchens. It lacked interactivity, visual guidance, and a clear way for buyers to explore options. The buying experience felt generic and failed to communicate the brand’s values, making it harder to convey the quality, care, and craftsmanship behind the product.
The UX Fell Short of the Brand’s Premium Standard
Our Solution: A Tailored AI-Powered
3D Configurator
Modular 3D Configuration
Backed by Parametric Models
HOW IT WORKS
Buyers change dimensions and components in real time. Each choice follows rules, so the design is buildable.
WHY IT MATTERS
It combines freedom to customize with the precision needed for manufacturing.
AI Design Assistant
With Guided Flows
HOW IT WORKS
The AI assistant uses product, configurator, and company data to recommend options, answer questions, and execute changes.
WHY IT MATTERS
Creates a showroom-like experience with straightforward conversations and reduces decision frictions.
HOW IT WORKS
As users configure, pricing updates based on selections and dimensions. Once finished, they get a branded PDF with a ready-to-review quote.
Real-Time Pricing
And Auto-Generated Quotes
WHY IT MATTERS
Replaces manual quoting with instant quotes. Buyers get transparency, and sales gets all needed to close the deal.
HOW IT WORKS
The entire UX reflects L’Atelier’s high-end brand, from layout and interaction to visuals. Buyers can also get photorealistic images of their configured kitchen range.
Branded UX
And Virtual Photography
WHY IT MATTERS
It reinforces the brand’s luxury positioning and helps buyers visualize what they’re getting without visit a showroom.
“I’ve never experienced the delivery team living up to the sales team’s hype, but in Salsita’s case, they actually exceeded it.”
Ricardo Moraes, CEO of L’Atelier Paris
The Results: What Changed for
L’Atelier Paris
Stronger Brand Consistency
The entire UX—design, layout, typography, interactions—was custom-developed to reflect L’Atelier’s premium aesthetic and positioning.
45% Higher Online Conversions
The interactive experience and the AI design assistant reduces configurator abandonment and drives more qualified leads.
2-4x Faster Sales Cycles
Buyers configure their dream range and get pricing in real-time, cutting back-and-forth with sales.
Increased Scaling Potential
The configurator bridges the gap between online design and showroom visits. Sales teams handle 4x more deals without adding overhead.
See L’Atelier AI-Powered
3D Configurator in Action
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