B2B Sales & Marketing Health Check
Does your digital sales channel meet modern buyer standards?
Your website is your most powerful salesperson. By the end of 2025, 80% of B2B sales interactions will happen in digital channels.
If you are selling customizable products, take this quiz to see how well your digital sales channel meets modern B2B buyer expectations. You'll get a personalized recommendation at the end.
80% of B2B sales are now conducted through digital channels44% of buyers prefer no sales rep12 questions · 3 min
12 questions · ~3 min
How does your digital sales channel stack up?
Answer across 4 categories. Get a score and personalized recommendations.
01
Buying Experience & Customization Options
B2B buyers want the freedom to explore and customize products without waiting on sales. If they can't configure options, see changes in real time, or check feasibility online, they'll move on.
1
How do buyers currently explore your configurable products online?
2
How easily can buyers understand your customization options?
3
How do buyers know if what they want is manufacturable?
02
Brand Positioning & Buyer Engagement
For B2B buyers, your website isn't just a catalog – it's their first impression of your company. A strong digital presence with clear messaging, interactive tools, and a consistent experience builds trust.
4
Does your website showcase your brand as forward-thinking?
5
How do buyers finalize their product configurations?
6
How engaged are buyers when exploring your website?
03
Sales Efficiency & Buyer Enablement
B2B sales are no longer built on calls and back-and-forth emails. 44% of millennial B2B buyers prefer to make purchases without interacting with a sales rep. They expect a fast, self-service experience.
7
How do you provide pricing for configured products?
8
How are buyers finalizing their product configurations?
9
How do buyers share product selections with stakeholders?
04
Digital Integration & Automation
Modern B2B buyers expect instant access to order tracking and documentation – without relying on sales reps. A well-integrated digital sales channel ensures buyers can manage everything themselves.
10
How do you generate technical documents for custom orders?
11
How do buyers track orders and production status?
12
How do buyers access past orders and make repeat purchases?
0 of 12 questions answered
Answer all 12 questions to see your result
“In B2B, a strong digital experience sets the tone for how buyers perceive your brand. A 3D configurator gives them the ability to explore, customize, and move forward – without unnecessary delays or sales friction.”
Anthony Temperante — VP Sales & Marketing
