B2B SALES & MARKETING HEALTH CHECK
Does Your Digital Sales Channel Meet Modern Buyer Standards?
Find out in less than 5 minutes!
Your website is your most powerful salesperson. By the end of 2025, 80% of B2B sales interactions will happen in digital channels.
If you are selling customizable products, take this quiz to see how well your digital sales channel meets modern B2B buyer expectations. You’ll get a personalized recommendation at the end!
1
Buying Experience & Customization Options
B2B buyers want the freedom to explore and customize products without waiting on sales. If they can’t configure options, see changes in real time, or check feasibility online, they’ll move on. A smooth, interactive experience makes decision-making easier and keeps buyers engaged.
How Do Buyers Currently Explore Your Configurable Products Online?
How Easily Can Buyers Understand Your Customization Options?
How Do Buyers Know If What They Want Is Manufacturable?
2
Brand Positioning & Buyer Engagement
For B2B buyers, your website isn’t just a catalog—it’s their first impression of your company. A strong digital presence with clear messaging, interactive tools, and a seamless experience builds trust and positions you as an industry leader.
Does Your Website Showcase Your Brand as Innovative?
How Do Buyers Finalize Their Product Configurations?
How Engaged Are Buyers When Exploring Your Website?
Sales Efficiency & Buyer Enablement
B2B sales are no longer built on calls and back-and-forth emails. 44% of millennial B2B buyers prefer to make B2B purchases without interacting with a sales rep. They expect a fast, self-service experience. Your website should let them configure products, see pricing, and move forward without delays.
3
How Do You Provide Pricing for Configured Products?
How Are Buyers Finalizing Their Product Configurations?
How Do Buyers Share Product Selections with Stakeholders?
Digital Integration & Automation
Modern B2B buyers expect instant access to order tracking, and documentation—without relying on sales reps. A well-integrated digital sales channel ensures buyers can manage everything themselves, from downloading guides, to reordering and tracking their purchases.
4
How Do You Generate Technical Documents for Custom Orders?
How Do Buyers Track Orders and Production Status?
How Do Buyers Access Past Orders and Make Repeat Purchases?
Production Dashboard for KILO Furniture Configurator
The configurator nests product parts on plywood and generates G-code for CNC machines, along with stickers for labeling each furniture part. These features streamline the entire manufacturing process and minimize errors.
Results: Take the Quiz First!
Answer all questions to see results.Results: Your Digital Sales Channel Needs an Upgrade
Your website isn’t built for today’s B2B buyers, making it harder to stand out, engage, and move deals forward. If it doesn’t differentiate your brand, provide real-time product interaction, or streamline the buying process, you are losing opportunities to competitors.
Next steps to improve:
- Upgrade your website with interactive tools and a stronger branding
- Add product customization tools like 3D configurators to boost engagement
- Use a quoting system (CPQ) to reduce delays and manual work
- Automate order handoffs to minimize errors and speed up fulfillment
Results: Your Digital Sales Channel Delivers, But Could Be Smoother
You have a good foundation, but buyers still face friction when engaging with your brand, configuring products, and completing purchases. Making your website more interactive, automated, and differentiated will give buyers a smoother experience and increase conversions.
Next steps to improve:
- Enhance product customization with a 3D configurator that validates designs in real time
- Improve collaboration by letting buyers generate and share interactive 3D previews
- Implement a CPQ system that automates complex pricing rules and generates quotes
- Digitize order processes with automated CAD files, BOMs, and real-time tracking
Results: Your Digital Sales Channel Is Built for Modern B2B Buyers
Your digital experience engages buyers, strengthens your brand, and makes purchasing seamless. Buyers can explore, customize, and price products effortlessly, while your sales and production teams operate efficiently.
Next steps to improve:
- Upgrade to an AI-powered 3D configurator to position your brand as cutting edge
- Optimize data flow between your configurator, ERP, CRM, and PLM systems
- Provide recommendations and guidance from an AI design assistant in natural language
- Scale globally with multi-language, multi-currency, and localized pricing capabilities
“In B2B, a strong digital experience sets the tone for how buyers perceive your brand. A 3D configurator gives them the ability to explore, customize, and move forward—without unnecessary delays or sales friction.”