Drop-off Trigger
Uncertainty about how the options will look and fit together.
Missed Opportunity
Recommended Tactic
Implement an interactive 3D configurator that lets buyers visualize, tweak, and see real-time updates of their design choices.
Not offering a clear, interactive way to visualize product personalization.
3
Customization
The homeowner selects a few brands, and wants to personalize the product.
Buyer Priority
Personalization: “How will this look when it all comes together?”