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Is your Smarketing strategy aligned with 2025 B2B buyers?
Find out in 30 seconds with these must-know numbers.
B2B buyers are evolving – are you keeping up?
Selling modular B2B products has evolved significantly. Today's buyers expect instant customization, real-time pricing, and a connected digital experience. Is your SMarketing (Sales and Marketing) strategy ready? Let's break down 2025 B2B buying trends with key numbers.
42%Gartner
44%Gartner
64%Salesforce
46%Association Of Professional Builders
01Source: Gartner
42%
of B2B sales interactions between suppliers and buyers will occur in digital channels in 2025.
What This Means for You
Your website is now your most important sales tool. If buyers can't customize, visualize, and price products online, they'll leave for a competitor who offers a better digital experience. A 3D configurator can boost engagement and pre-qualify buyers before sales steps in.
02Source: Gartner
44%
of millennials prefer to make B2B purchases without interacting with a sales rep.
What This Means for You
Younger B2B buyers grew up with social media, where everything is instant. They don't want to wait for a sales call, email, or form submission – they want to explore, configure, and price products on their own. A 3D configurator with real-time pricing gives them the speed and autonomy they expect.
03Source: Salesforce
64%
of B2B marketers say AI improves their ability to deliver personalized customer experiences.
What This Means for You
AI can create the most tailored buying experience by capturing preferences, struggles, and recommending the best options in real time. A 3D configurator with an AI assistant helps guide B2B buyers through complex customization – making sure they find exactly what they need.
04Source: Association Of Professional Builders
46%
of building companies identify generating quality leads as their biggest marketing challenge.
What This Means for You
Not all leads are ready to buy. But buyers who interact with a 3D configurator – customizing products, checking pricing, and exploring details – show stronger purchase intent. These insights help marketing deliver better leads to sales, reducing wasted time on unqualified prospects.
“Today's B2B buyers complete up to 70% of their purchase journey before ever speaking to sales. Your digital experience isn't just a channel – it's your competitive advantage.”
42% – Gartner44% – Gartner64% – Salesforce46% – Association Of Professional Builders
