CUSTOM CONFIGURATOR QUIZ

Off-the-Shelf vs. Custom Furniture Configurator: What’s Best for Your Business?

Take the quiz and find out in less than 5 minutes what your Furniture company needs!

If you're looking for a furniture configurator, you've probably asked yourself whether a simple tool will do or if you need a custom solution. It mostly depends on your products, branding, sales goals, and integration needs.

Take this short quiz and get personalized advice based on your results!

1

Product Complexity & Configuration Rules

The more complex your products are, the more rules and logic your configurator needs to handle. If customers can only choose colors or materials, a basic 3D furniture configurator may work. But if you offer modular furniture with adjustable dimensions, you need a more advanced solution.

How Customizable Are Your Products?

Basic – Buyers can choose colors or materials but the furniture structure stays the same.

Moderate – Buyers can select from predefined sizes, but can’t freely adjust dimensions or structures.

Advanced – Your products have modular parts, adjustable dimensions to the millimeter, or complex rules that must be enforced.

Can Your Buyers Configure Multiple Components Together?

No – Each product is configured separately with no dependencies.

Somewhat – Certain pieces can be combined, but with preset rules (e.g., a sofa with matching poufs).

Yes – Buyers can create fully modular designs, like sectional sofas, shelving systems, or office workspaces, where components must fit together correctly.

2

Sales Conversions and Scalability

Some businesses simply need to visualize products, while others require features such as real-time pricing, mobile-friendly design, or international growth capabilities. Your sales strategy and scalability needs will determine the right furniture configurator choice for you.

How Important Is Real-Time Pricing in Your Configurator?

Not very important – You prefer to display fixed pricing or provide quotes separately.

Somewhat important – It would help, but it’s not a dealbreaker.

Very important – Our customers need real-time price updates while configuring

What Role Does Mobile Play in Your Sales Strategy?

Minimal – Mobile usability isn't your priority.

Somewhat Important – A mobile-friendly experience would be nice but isn't critical.

Crucial – Many buyers browse on mobile, so a fully responsive configurator is essential.

Do You Need Multi-Language or Multi-Measurement Support?

No – You sell in a single market, making these options unnecessary.

Somewhat – You operate in a few regions and would benefit from localization or unit conversions.

Yes – You sell internationally and need full multi-language and multi-measurement capabilities.

Brand Positioning and Differentiation

For some furniture brands, standing out with a unique, high-end experience is a priority, and in that case, a 3D configurator isn’t just a tool—it’s part of the brand experience. Others only want a simple tool to showcase product options. How you approach branding will guide your needs.

3

What Role Does Brand Differentiation Play in Your Marketing?

Not a priority – You compete on price and product variety, not much on branding.

Somewhat important – You want to stand out, but keeping costs low matters more.

Very important – A high-end, unique experience is key to your brand differentiation.

Do You Want to Use Innovation to Differentiate Your Brand?

No – You focus on affordable, practical furniture, not high-tech features.

Somewhat – You want to look modern and stylish, but keep things simple.

Yes – You want to be seen as an industry innovator using the latest 3D, AI, and AR technologies.

How Much Control Do You Need Over the Configurator’s Branding?

Not much – A basic tool with your logo and colors is fine.

Some – You’d like to customize the look, but can work with some limits.

A lot – The configurator must match your brand completely, from design to user experience.

Do You Want to Generate Marketing Content from the Configurator?

No – We don’t need marketing visuals from the configurator.

Somewhat – It would be nice to create renders or screenshots, but it’s not essential.

Yes – We want to generate product renders, 3D animations, and social media content directly from the configurator.

System Integration & Automation

Some businesses need their furniture configurator to sync with sales, ERP, or manufacturing systems, while others can operate without integration. If automating orders, generating BOMs, or streamlining production is important, your 3D configurator should support those needs.

4

Do You Need the Configurator to Integrate with Your Sales or Manufacturing Systems?

No – It’s a standalone tool and doesn’t need to connect with other platforms.

Somewhat – Connecting to your CRM or sales platform would be helpful.

Yes – It must integrate with your e-commerce, ERP, CRM, and manufacturing systems for seamless order processing.

Do You Need to Generate and Export Files, Drawings and Documents?

No – You handle manufacturing separately and don’t need automated documents.

Somewhat – It would be useful to generate basic order details for production.

Yes – Your configurator must create manufacturing files like CAD drawings, Bill of Materials (BOM) for production.

Production Dashboard for KILO Furniture Configurator

The configurator nests product parts on plywood and generates G-code for CNC machines, along with stickers for labeling each furniture part. These features streamline the entire manufacturing process and minimize errors.

Results: Take the Quiz First!

Answer all questions to see results.

Results: A Basic Off-the-Shelf 3D Configurator Might Be Enough

Your business likely requires a straightforward configurator that allows customers to select colors, materials, or fixed sizes without complex customization. You may not need real-time pricing, deep branding customization, or system integrations, making a plug-and-play solution a cost-effective and efficient choice.

Results: A Semi-Custom 3D Furniture Configurator Could Be the Right Balance

You’re looking for more than just a basic configurator, but you don’t necessarily need a fully custom-built solution. You likely need some branding customization, rule enforcement for product configurations, and features like real-time pricing or multi-language support. However, system integrations might not be essential right now.

Results: A Fully Custom 3D Furniture Configurator Is the Best Fit

Your business requires full control over the configurator’s branding, functionality, and integrations. Whether it's complex modular product rules, multi-language and multi-measurement support, advanced pricing, or ERP and manufacturing system integrations. An off-the-shelf solution won’t support your needs.

“The best 3D configurators do more than showcase products—they optimize the entire process. When done right, they improve the buying experience, streamline workflows, shorten sales cycles, reduce errors, and drive higher conversions.”

— Anthony Temperante, VP Sales & Marketing