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QUIZ FOR RAILING MANUFACTURERS

Railing Leads Aren’t Converting. Is Your Website the Problem?

Find out if your website is helping you win railing projects or sending leads to your competitors.

Leads don’t want to call sales just to see what your railing systems
look like or how much they cost.

If your website does not deliver, you are giving projects to competitors who do. Take this test to find out.

1

Product Display & Customization

The first thing leads expect is to clearly see what you offer. If your website only shows part of your product line, or hides specs until inquiry, you are losing them at the first click.

How Easy Is It for Visitors to See All Your Railing Systems?

Every system is clearly displayed with images, videos, and 3D models.
Static images of individual components are shown, but it’s unclear how they fit together.
Visitors have to contact us to learn what we offer.

Can Visitors Check Finishes, Dimensions, or Specs on Your Site?

Yes. All finishes, dimensions, and specs are available with 3D views.
They see static images or a limited gallery with a few examples.
No. Specs and details are only shared after inquiry.

How Do Buyers Know if the Railing They Want Is Manufacturable?

You have a rule-based configurator that validates railing specifications in real time.
Your website gives basic guidelines, but final feasibility is confirmed by your team.
Buyers submit a request and wait for sales to manually verify feasibility.

Does Your Site Help Leads Select Railings for Their Project?

You have a configurator that recommends railing systems based on project inputs.
Buyers can read descriptions or spec sheets to figure it out.
No guidance is given. Just a product list.

2

Lead Capture & Contact Clarity

Leads want instant answers, especially on pricing and availability. If your website doesn’t give buyers fast access to pricing and a clear way to move forward, you are losing them.

How Do You Handle Pricing for Railing Inquiries?

Buyers see real-time pricing updates on your website as they configure their railing.
You provide price ranges online, but final pricing still requires sales involvement.
Buyers fill out a form to request a quote, and it takes at least a day to receive pricing..

What Happens After a Lead Submits a Quote Request?

They instantly receive confirmation with next steps and timeline.
They get a manual response, usually within a day or two.
They only see a generic confirmation page with no clear follow-up.

Buyer Trust & Credibility

If leads can’t see proof that your railings are code-compliant and used in real projects, they won’t trust you enough to convert.

3

How Do You Show That Your Railings Meet Building Codes?

Compliance certificates, load ratings, and warranties are displayed on your website.
Some compliance information is listed, but buyers may need to request documents.
No compliance info is provided online. Buyers must ask to confirm.

How Do You Showcase Your Railing Projects?

Your website features detailed installation photos, case studies, and testimonials.
A few project photos are shown, but without much context or explanation.
Only generic product photos are shown, with no proof of real installations.

Do You Show That Your Railings Are Easy to Install and Maintain?

The website offers clear installation guides, videos, and maintenance instructions.
Some resources exist, but they’re limited or hard to find.
No installation or maintenance information is provided online.

Website Performance & Reach

It’s not the most critical factor, but it’s the first thing leads notice. If your site lags or breaks, you’re losing them before anything else loads.

4

How Fast Does Your Website Load for Visitors?

Pages load in less than 2 seconds on both desktop and mobile.
Most pages load fine, but some sections or images can be slow.
Many pages take several seconds to load, which frustrates visitors.

How Mobile-Friendly Is Your Website?

The site is fully responsive and works smoothly on all devices.
It works on mobile, but some navigation and elements are clunky.
The site is hard to use on mobile, and key features often break.

How Do You Handle Multiple Languages?

The entire site is available in all target languages with accurate translations.
Some pages are translated, but most of the website is in the original language.
The site is only available in one language, even for international visitors.

Results: Take the Quiz First!

Answer all questions to see results.

Results: Your Website Is Not Built to Capture Railing Leads

Your website is missing the essentials buyers expect when researching railing systems. Product ranges, specifications, pricing, and proof of compliance are either incomplete or hidden. Without this information, prospects hesitate and often choose competitors who provide clarity up front.

Next Steps to Improve:

Results: Your Website Attracts Leads but Doesn’t Help Them Decide

You have solid content, but not enough to support confident decision-making. Leads can see your products, but they can’t compare systems, test configurations, or get clear pricing. Without guidance or feedback, they often abandon or turn to competitors with a more streamlined experience.

Next Steps to Improve:

  • Implement a 3D configurator so buyers can interact with finishes, dimensions, and railing layouts in real-time.
  • Add rule-based validation inside the configurator so feasibility is clear immediately.
  • Use a quoting system (CPQ) to generate accurate quotes instantly.
  • Strengthen trust with case studies, compliance certificates, and installation resources.

Results: Your Website Helps You Win Railing Projects

Your website already provides buyers with the clarity they need: full systems, specs, pricing access, and project examples. Compliance and installation details build trust, and quoting is efficient. You are ahead of many competitors, but there is still room to automate further and scale globally.

Next Steps to Improve:

  • Use more advanced configurator features like parametric models to unlock all the possibilities your product offers.
  • Connect your configurator to ERP, CRM, and PLM systems to streamline order flow.
  • Offer AR previews so buyers can visualize railings in their actual space.
  • Expand reach with multilingual content and localized pricing.
Anthony Temperante
“For railing manufacturers, the website is no longer just a catalog. It is the first proof that you understand your buyers. When you make it easy to explore options, validate specifications, and see clear pricing, you are already building trust before the first call.”
— Anthony Temperante, VP Sales & Marketing

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