2024 Insights From User Interaction Data:
How AI Assistants Are Redefining Product Customization
Why Pioneering AI Assistants in Product Customization Will Set E-Commerce Brands at the Forefront.
With the latest advancements in AI and large language models (LLMs), AI assistants are set to be key in meeting the growing needs of online shoppers for hyper-personalization and interactive interface.
71% of consumers expect personalized interactions, and 76% become frustrated when companies fail to deliver them.
After developing the world’s first and only Conversational Configurator, we analyzed real user data to understand if Conversational UI technology and AI design assistants truly enhance the customization experience.
About The Research
“For the last half a year, we've been engaged in continuous product discovery work, examining the usage and adoption of AI assistants in Conversational Configurators, as well as the general concept of Conversational UI.
To achieve this, we created a research plan, recruited users from our client's target audience, created interview and testing guides, and held alignment and feedback sessions internally. The number of participants varied from 4 to 150, depending on the needs of each test.”
Natalia Kostrzewa
UX Researcher, Salsita
Unlock 5 Exclusive Key Findings From Our Research
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