With the latest advancements in AI and large language models (LLMs), AI assistants are set to be key in meeting the growing needs of online shoppers for hyper-personalization and interactive interface.
Why it matters
71% of consumers expect personalized interactions – and 76% become frustrated when companies fail to deliver them. To understand how AI assistants can close this gap, Salsita developed the world's first Conversational Configurator and conducted continuous product discovery work, examining real user interaction data across multiple research cohorts.
71%
Expect personalization
Consumers who expect personalized interactions when shopping online, according to McKinsey research.
76%
Frustrated without it
Shoppers who become frustrated when brands fail to deliver personalized experiences.
Inside the report – real user interaction data, adoption patterns, and the Conversational Configurator implementation playbook.
Inside the report
Three data-backed findings that reframe how e-commerce brands should think about AI assistants and product customization in 2025.
Explore how shoppers are interacting with AI-powered assistants during the customization journey. Our research identifies five exclusive key findings on adoption patterns, task completion rates, and the moments where AI assistance has the greatest impact on purchase confidence.
Discover how Conversational Configurators reduce friction at the point of customization. 76% of shoppers become frustrated when brands fail to deliver personalized experiences – AI assistants directly address this gap by guiding users through complex product choices in natural language.
Access proprietary interaction data from the world's first and only Conversational Configurator – a product Salsita built and studied over six months of continuous product discovery. See how users navigate AI-guided customization flows and what implementation decisions drive the highest engagement.
“For the last half a year, we've been engaged in continuous product discovery work, examining the usage and adoption of AI assistants in Conversational Configurators, as well as the general concept of Conversational UI.”
Natalia Kostrzewa
UX Researcher, Salsita
Your Copy
Want to offer a unique experience to your customers and innovate with AI assistants? Download your copy now to discover how AI assistants are redefining product customization – with real interaction data, adoption insights, and a Conversational Configurator implementation guide.