Centro Turns Manufacturing Expertise into a Scalable Online Business
Salsita 3D configurator lets buyers customize cushions with real-time visuals, AI assistance, AR previews, and full e-commerce integration.
<20% Less
Design Time
<60% Lower
Coordination Time
>Scalable
DTC Sales
>Improved
Product Visualization
Modular 3D Configuration
AI Design Assistant
Visual CPQ
Parametric models
Quick Overview of Centro
Success Story
The Challenge
Centro set out to bring a family-run cushion business online by combining manufacturing know-how with digital tools. But without a way for buyers to explore fabrics or customize products, scaling was a challenge.
Why Salsita
To support its shift to DTC, Centro needed a fully custom solution tailored to its product and sales process. Salsita delivered a 3D configurator with AI assistant, parametric sizing, AR previews, and direct e-commerce integration.
The Outcome
Buyers get real-time guidance from the AI assistant, reducing support . Sales cycles are shorter, and orders go directly through Centro’s e-commerce platform. Centro now runs a scalable DTC channel while offering a smoother, self-serve experience for both designers and consumers.
About Centro
Centro is a direct-to-consumer cushion and pillow brand
built on years of family manufacturing experience.
Industry
Custom Pillow and Cushion Manufacturing
Customers
B2B and B2C
Geography
Europe
Partnership
Working with Salsita since 2022
The Goal
Bring Centro’s custom cushion offering online and enable direct-to-consumer sales.
The Challenge: Turning Manufacturing
Expertise Into a Scalable Digital Business
1
Centro was starting from scratch. The founder wanted to build a brand using his family's product expertise but without processes or retail infrastructure. The challenge was creating a fully digital experience that could handle complex product rules while being easy enough for any buyer to use on their own.
Building from Scratch with No Digital Infrastructure
2
Centro’s extensive fabric catalog was difficult to navigate, even for experienced designers. Without filters, visual previews, or guidance, it was hard to quickly identify the right material for a specific use case. Buyers couldn’t confidently choose fabrics on their own, leading to hesitation, slower decisions, and fewer completed orders.
No Easy Way to Explore Fabric Options
3
Centro’s team was overwhelmed with repetitive inquiries about fabric, sizing and product compatibility. Nearly every order required a human touchpoint. The team spent too much time on basic support, making it hard to scale and leaving little room for strategic or high-value sales efforts.
Sales Team Flooded with Support Questions
Our Solution: A Tailored AI-powered
3D configurator
HOW IT WORKS
An AI assistant that speaks in natural language and helps buyers choose the right fabric from a large catalog. It provides recommendations, explains fabric differences, and executes changes.
AI Assistant
For Guided Fabric Selection
WHY IT MATTERS
Buyers get expert-level guidance instantly, leading to faster decisions, better outcomes, and less pressure on sales and support teams.
Parametric Models
for Custom Sizes
HOW IT WORKS
Buyers can set the exact size of their cushions, down to the inch. Thanks to parametric models, the pattern always stays clean and correctly aligned as the size changes.
WHY IT MATTERS
It gives users full flexibility while preserving Centro’s high-end quality. Patterns stay sharp and proportions stay right.
HOW IT WORKS
After configuring their cushion, buyers can view it in their own space using mobile-based AR. They can check size, shape, and fabric directly in the room where it will be used.
Augmented Reality
for At-Home Previews
WHY IT MATTERS
Helps buyers feel confident in their choices by showing how the pillow will look and fit in real life.
HOW IT WORKS
The configurator is connected to Centro’s e-commerce platform, so buyers customize and check out in one smooth flow. Prices update in real time, and only valid combinations can be purchased.
E-Commerce Integration
for Seamless Ordering
WHY IT MATTERS
Eliminates friction at checkout by linking configuration directly to the webshop.
“Now our clients can search through our fabric catalog and find the perfect materials to fit their specific use case. This allows our team to save time while enabling clients to receive valuable assistance and guidance in real-time!”
Yanni Konstantinidis, Business Owner at Centro Cushions
The Results: What Changed for Centro
Improved Visualization
3D and AR previews help buyers clearly understand what they’re getting, leading to faster decisions and higher completion rates.
20% Less Design Time
Designers move faster thanks to real-time visual feedback, AI guided fabric selection, and built-in logic. No back-and-forth and everything happens in one place.
60% Lower Coordination Time
With clear, validated configurations submitted online, Centro drastically reduced the time spent clarifying specs and managing follow-ups.
Increased Scaling Potential
Centro now sells directly to end customers without increasing its team. The configurator supports higher order volume with fewer manual touchpoints.
Try Out Centro 3D Configurator
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