Streamlining Fabric Customization:

Centro Cushions Offers Interactive Custom Design Experience With Salsita 3D Conversational Configurator

Business Case: Centro Cushions

custom pillow maker

INDUSTRY

Custom Pillow and Cushion Manufacturing

CHALLENGE

Transforming a traditional wholesale company into a modern eCommerce business, offering an immersive custom design experience.

Challenges Faced

Need for a robust online presence with an intuitive and easy-to-navigate eCommerce site.

Streamlining the sales process to reduce customer support interaction.

Implementing an online customization tool that matches Centro's diverse product offerings.

Solutions and Benefits

bigcommerce configurator

Creation of a Contemporary eCommerce Website

Integrated with BigCommerce, providing a seamless user experience and showcasing products and fabric options scalable through SanityCMS as a Fabric PIM.

conversational ui

Enhanced Customer and Designer Engagement

The configurator, enhanced with a conversational UI design assistant, simplifies the design process by helping users choose the right fabrics through interactive, AI-driven suggestions, encouraging creativity and facilitating personalization.

ar in e-commerce

3D Product Configurator with AR

Enabled both individual customers and professional designers to create custom pillows and cushions, with augmented reality (AR) previews for an enhanced, interactive design process.

“Salsita's team was able to handle any challenges that arose during the development of the configurator.”

Yanni Konstantinidis, Business Owner at Centro Cushions

Impact

The use of augmented reality and conversational UI enabled designers to reduce their design time by 20%, allowing for quicker turnaround and increased productivity.

There was a 15% increase in lead time, providing more time for detailed customization and ensuring higher quality in the final products.

Implementation of the 3D configurator led to a 60% reduction in coordination time between the workroom, fabric vendors, and clients, streamlining the design and production process.

Conclusion

Centro Cushions, with the Salsita 3D Configurator, has transformed its traditional business into a dynamic e-commerce platform, offering an unparalleled customization experience in pillow and cushion design, catering to both individual consumers and professional designers, and enhanced by AR and conversational UI.

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