Buyers Configure in Plain Language. No Training Required.
Buyers describe what they want — size, style, material, use case — and the AI configures the product in real time. No menus to learn, no spec sheets to read.
Traditional User Interfaces Fall Short for Customizable Products
Product Configuration Can Be Too Complex
Too many options and features in a product configurator can drive users away, even if the configurator itself is great.
Shoppers Seek Expert Advice When Configuring Products
Customers want to ensure the product meets their needs and get expert advice before buying, without having to read product descriptions or FAQs.
Customers Expect Instant Gratification
They don't want to fill out a form, send an email, or pick up the phone to get answers to their questions. They want real-time guidance and immediate feedback.
“By allowing users to state their questions in their own words, Conversational UI eliminates the need to master and interact with a complex user interface.”
Matthew Gertner, Founder and CEO, Salsita
Buyers Stop Dropping Off. Sales Reps Stop Getting Called for Spec Questions.
Any Buyer Configures Correctly — No Product Knowledge Required
The AI assistant turns complex design tasks into plain-language conversations. First-time buyers complete configurations that previously needed a sales rep on the phone.
Create a Store-Like Shopping Experience
The conversational AI goes beyond canned chatbot responses. It recreates the experience of talking to a knowledgeable sales rep — answering real questions, recommending options, and driving the configuration forward.
Already Deployed — Not a Prototype
Live for L'Atelier Paris and Centro Cushions with measurable reductions in support load. Not a proof of concept — production configurators handling real buyer traffic.
“When it comes to interior design, having a knowledgeable assistant who can help you understand the various options you have is extremely helpful. Fabrizio, our AI assistant, does just that.”
Yanni Konstantinidis, Business Owner, Centro Cushions
How the AI Assistant Works
Natural Language User Interface
The AI assistant understands natural language so users don't have to use any specific phrasing.
Product, Company, and Configurator Knowledge
The AI is fed with product options, company data, and configurator manual, to offer accurate recommendations.
Voice-Enabled Configuration
Users can opt for the voice-activated feature to talk to the AI instead of typing, for an enhanced experience, especially on mobile devices.
AI Assisted Product Discovery
The AI inspires and guides users with targeted questions, smoothly leading them towards their dream product.
Rich Chat Experience
In-chat widgets and conversational helpers allow users to modify the product in the chat, without any typing.
Data Insights Collection
You can access deep data insights about your customers and their interactions with the AI.
Try Out Salsita 3D Configurator With Conversational UI
Design your dream kitchen by chatting with Sophie, the AI design assistant for L'Atelier Paris developed by Salsita. Share your style, color preferences, or describe your ideal range. Love cooking pasta? Sophie can recommend special cooking elements tailored to your needs.
Two Deployments. Real Buyers. Measurable Results.
High-End Custom Kitchen Design
L'ATELIER PARIS
Improved efficiency in the sales process and reduced the need for extensive customer support with Conversational UI.
Custom Pillow Manufacturing
CENTRO CUSHIONS
Simplified the design process, encouraged creativity, and facilitated personalization with Conversational UI.
Why Buyers Respond to Conversational Configuration
The numbers behind the shift from menus to plain-language input
Buyers Already Expect Personalization
Shoppers who configure products convert at higher rates and return less frequently. The demand is there — the bottleneck is making configuration fast enough to not lose them.
Support Volume Drops When Buyers Self-Serve
L'Atelier Paris saw reduced reliance on their sales team for specification questions after deploying the AI assistant. Buyers who can configure confidently don't call.
Voice and Multimodal Input Expand the Reach
Buyers can talk to the AI instead of typing — useful on mobile and in showroom settings. The same configuration logic works across text, voice, and in-chat widgets.
Deployed in Production — Not a Lab Experiment
Salsita has built and shipped conversational configurators for clients in luxury kitchen design and custom furniture. The same architecture — AI assistant, natural language input, live 3D update — is available for your product category.
Buyers Are Ready for This — The Data Says So
What We're Building Next
“Configurators are where we started, but the same conversational layer works anywhere a buyer needs to make complex decisions — specification tools, quoting flows, dealer portals. We're already building these with clients in automotive and furniture.”
Matthew Gertner, Founder and CEO, Salsita
