Shoptalk Europe 2024:
The world's first Conversational Configurator validated by e-commerce leaders
Salsita showcased the world's first and only Conversational Configurator at Shoptalk Europe! It greatly resonated with brands and retailers, meeting their need to stand out and offer unique shopping experiences through advanced technology.
Why Conversational Configurators Are the Future
Product Configuration That Starts With a Talk
Users don't want to read FAQs. With an AI assistant they can talk to and ask for expert advice, they'll feel more confident crafting the product they want.
Voice Enabled Shopping is The Next Big Thing
As more people shop on their phones, they'd rather speak to an AI that recognizes their voice and applies product changes for them.
The Future of e-Commerce is Conversational
You can be a pioneer by enabling customers to discover product options with an intelligent conversational assistant.
What is Salsita Conversational Configurator
Salsita Conversational Configurator is using Conversational UI technology to guide your customers towards their dream products in just a few words:
- AI assistant captures user preferences through conversation
- Users can talk to the AI and ask for advice
- The AI recognizes voice and executes changes in real-time
Speak French? Learn more about Salsita Conversational Configurators from Matthew Gertner, Founder and CEO of Salsita, in his interview at Shoptalk Europe:
Experience the Power of Conversational Configurators with Just a Few Words
Chat with our AI assistant Carolina to find the perfect chili pepper for your taste! She recommends recipes based on your preferences, provides detailed information about chilies, and helps you select the perfect one. Try asking, 'which pepper is better for guacamole?'
Our Takeaways from Shoptalk Europe Keynote Speakers
Building Brand Loyalty Isn't Just About Having Great Products
Retailers must prioritize creativity, curation, and innovation to enhance the customer experience and build loyalty. Brands with strong loyalty programs that focus on understanding their customers are leading the market.
Data-Driven Decision Making Is Key
To stay agile, retailers need to use data for personalization and forecasting to boost growth and efficiency. They should collect feedback from store associates and continuously test and iterate based on customer data to achieve better results.
Generative AI Is Reshaping the Retail Landscape
The revolutionary capabilities of generative AI lie in its generative aspect – its ability to create new text, images, audio, video, and other content, driven by instructions written in natural human language.
