Azenco Outdoor Speeds Up Quoting and Cuts Manual Work for Dealers
Salsita 3D configurator lets dealers design pergolas, get instant pricing, and share projects with customers in one simple workflow.
Higher
Dealer Efficiency
Reduced
Quoting Errors
Modular 3D Configuration
Special Cut
Quoting System
Parametric models
Reduced
Manual Work
Faster
Quoting Process
Quick Overview of Azenco Outdoor
Success Story
The Challenge
Azenco Outdoor’s dealer network relied on a manual quoting process that was slow and repetitive. Dealers filled out forms and shared dimensions, with 3D drawings created only after an order was placed.
Why Salsita
Other solutions couldn’t match the level of flexibility Azenco Outdoor needed for its complex products. Salsita delivered a 3D configurator reflecting how Azenco Outdoor’s products are designed and sold.
The Outcome
Dealers can now configure, price, and submit projects in a single workflow. Project Managers review and approve everything in one place, while customers preview the pergola design shared by their dealer before final approval.
About Azenco Outdoor
Founded by innovators with a passion for design, Azenco Outdoor builds premium pergolas.
Recognized across North America for its dealer network.
Industry
Outdoor Living
Customers
B2B and B2C via Dealer Network
Geography
North America
Partnership
Working with Salsita since 2023
The Goal
Replace Azenco Outdoor’s outdated quoting process with a 3D configurator built for dealers.
The Challenges: Replacing a Manual and
Repetitive Quoting Process
1
Dealers entered all details manually, exported PDFs, and sent them for review. For example, they even had to count how many beams were over or under 2 meters. Project Managers had to check and re-enter the same information, even for simple projects.
Time Consuming Quoting Workflow
2
Dealers couldn’t preview their configurations or verify dimensions early in the process. While 3D drawings were still used for comparison, each order required time-consuming manual verification.
No Visualization or Validation
3
Unstable and Hard to Scale Process
The old quoting tool was fragile and lacked essential features such as digital signing, order placement, or proper data handling. Every update introduced new issues, and the system couldn’t support the growing number of projects.
Our Solution: A Configurator That Turns
Complex Pergola Sales into a Simple Workflow
HOW IT WORKS
Modules can be combined, extended, or adjusted in 3D. Each component connects according to Azenco Outdoor’s product rules, and parametric models automatically adapt dimensions and structure.
Modular 3D Configuration
Backed by Parametric Models
WHY IT MATTERS
It allows dealers to configure complex designs quickly while ensuring every version meets Azenco Outdoor’s engineering and manufacturing standards.
HOW IT WORKS
Dealers can shape zones using either a custom angle or right angle cut. The configurator automatically rebuilds beams, louvers, and connections to match the chosen shape with precise fits.
Special Cut
For Custom Pergola Shapes
WHY IT MATTERS
Dealers can design pergolas for irregular or angled spaces in the highly custom shapes Azenco Outdoor offers. Every configuration stays accurate and fully compliant with product rules.
Before the configurator, quoting was repetitive and time-consuming. Now our dealers can create accurate quotes in minutes, and our Project Managers only step in when needed. Everything runs faster and more smoothly.”
Margaux Gazzano, Director of Operations at Azenco Outdoor
HOW IT WORKS
The quoting system is fully integrated with the configurator and Salesforce. It tracks each lead from the first quote to the final order, manages access levels, and applies pricing rules.
Integrated Quoting System
With Built-In Rules and Approvals
WHY IT MATTERS
Combines configuration, pricing, and CRM tracking into a single workflow. Gives Azenco Outdoor full visibility of every lead, quote, and order while saving hours of manual follow-up.
HOW IT WORKS
Project Managers monitor quotes, approvals, and orders from a central dashboard. Each project’s status, customer data, and documents are updated in real time.
Order Management Dashboard
For Complete Project Visibility
WHY IT MATTERS
Gives Azenco Outdoor a clear overview of dealer activity and project progress while reducing coordination time between sales and production teams.
HOW IT WORKS
After a dealer configures a pergola, they share it with the customer through a view-only link. The customer can rotate, zoom, and explore every detail, including materials, colors, and animations.
3D Visualization for Customers
With a View-Only Experience
WHY IT MATTERS
Customers get a clear and realistic view of their pergola before confirming the order. This reduces back-and-forth adjustments and builds confidence.
The Results: What Changed for Azenco Outdoor
Higher Dealer Efficiency
Dealers handle more projects in less time, without waiting on Project Managers.
Reduced Manual Work
The configurator replaces forms, PDFs, and email approvals with one simple workflow.
Faster Quoting Process
Dealers build and price pergolas directly in the configurator. Quotes are ready in minutes instead of days.
Reduced Quoting Errors
Every design follows product rules and can be previewed by customers, reducing errors and misunderstandings.
