Picture Perfect Turned Vanity Sales Into a 5-Minute Online Flow
Salsita 3D configurator replaces back-and-forth with instant configuration, visual CPQ, and direct checkout for custom vanities.
Stronger
Customer Engagement
Reduced
Sales Effort Per Order
Parametric Models
Visual CPQ
Shopify Integration
25% Higher
Average Order Value
90% Faster
Online Buying Flow
Quick Overview of Picture Perfect Success Story
The Challenge
The buying process relied heavily on manual work. Customers either had to choose from long product lists or reach out for custom designs, triggering time-consuming back-and-forth with the internal team.
Why Salsita
After seeing real implementations for similar use cases, Picture Perfect was confident Salsita could build a vanity configurator that matched their products, customers, and sales process.
The Outcome
Customers now configure, price, and check out in about 5 minutes. Previously, they had to wait 12+ hours to receive a design and price. Configurator orders are also typically higher in value and require far less internal effort.
About Picture Perfect
Picture Perfect designs and sells cabinetry for kitchens, bathrooms, closets, and storage.
They offer both pre-designed and custom solutions sold directly online.
Industry
Kitchen, Bathroom, and Home.
Customers
B2C
Geography
North America
Partnership
Working with Salsita since 2025
The Goal
Cut the time spent designing and quoting custom vanities while offering a smooth buying experience.
The Challenge: Replacing Back-and-Forth
with a Scalable Buying Process
1
Time Consuming Quoting and Design
Custom vanity inquiries required the team to design and price each request using internal software built for full room layouts. Even simple requests involved multiple steps, meaning customers had to wait before receiving a design and price.
2
Customers who wanted to configure their own vanity had to select individual cabinet parts from long lists with limited visual feedback. Changes to styles weren’t reflected visually, and there was no guidance on which cabinets or extras worked together.
Limited Online Visualization
3
Picture Perfect wanted to offer more options, but doing so required manually creating each new product variation. This made it harder to expand the offer without increasing internal work.
Hard to Scale Product Offering
Our Solution: A Vanity Configurator Supporting End-Customers and Sales Reps
Custom Presets
With Smart Filtering
HOW IT WORKS
Customers start from predefined vanity presets and filter by size and configuration. From there, they can refine the vanity.
WHY IT MATTERS
Removes long product lists and helps customers narrow down to relevant options. They can also start from scratch.
Parametric Models
For Valid Product Combinations
HOW IT WORKS
Vanity elements automatically adapt as sizes and options change. Cabinets adjust to the selected width, and countertops update as items are added or removed.
WHY IT MATTERS
Product rules are enforced automatically, so both customers and sales reps only create valid vanity configurations.
HOW IT WORKS
Pricing updates automatically as customers change sizes, components, or options. 3D models and price always stay in sync.
Visual CPQ
With Real-time Pricing
WHY IT MATTERS
Customers always see accurate pricing instantly, without having to wait for the sales team to put together a quote.
HOW IT WORKS
Customers directly add the configured vanity to their cart, with all selected options and the correct price.
Shopify Integration
For Direct Checkout
WHY IT MATTERS
The configurator connects configuration, pricing, and checkout into a single flow, reducing back-and-forth.
HOW IT WORKS
Customers can toggle between cabinets only or a full setup with countertop and sink. Accessories help visualize the final result, even though only cabinets are sold.
View States
Showing and Hiding Accessories
WHY IT MATTERS
Customers can clearly see what’s included and how the vanity will look once installed, reducing incorrect assumptions and follow-up questions.
“The one thing I like the most is the time saved. It cuts down on time a lot. You get a quote in minutes instead of hours, and for the most part, it doesn’t even have to involve our staff.”
Gerson Lopez, Operations Manager, Picture Perfect Kitchen & Home
The Results: What Changed for Picture Perfect
90% Faster Online Buying Flow
What used to involve hours of back-and-forth is now a five-minute online flow. Customers configure their vanity, see the final price, and move to checkout, often without involving the team.
25% Higher Average Order Value
Orders coming through the configurator are higher in value because customers explore options and select add-ons during configuration.
Stronger Customer Engagement
Instead of browsing static product lists, customers actively configure vanities, spending more time interacting with products.
Reduced Sales Effort Per Order
Sales reps no longer design and price everything. Customers either configure on their own, or have sales reps design the vanity for them with the configurator. In both cases, it cuts manual work.
