Sunlife Beachwear Sets a New Standard for Premium Custom Swimwear
Enabled by a 3D configurator that addresses the challenges of selling premium swimwear in a digital-first world.
High-Fidelity 3D Renderings
Visual CPQ
Shopify Integration
Inside the Launch of Sunlife Beachwear’s 3D Configurator
The Challenge
As Sunlife Beachwear prepared to launch their new premium men’s swimwear brand, they also wanted to offer clients a bespoke, customizable option. Static digital imagery alone would not be sufficient to showcase the full variety of available choices.
Why Salsita
Sunlife Beachwear needed a way for customers to visualize and understand all available options while preserving a premium buying experience. Salsita implemented a 3D configurator that enables bespoke customization and high-quality 3D visualization.
The Outcome
Launch of a 3D configurator that lets clients adjust patterns, colors, and individual garment elements such inseams, waistbands, liners, and drawstring colors. The configurator supports multiple swimwear models and is built to extend easily across future collections.
About Sunlife Beachwear
Family-owned premium swimwear brand built around uncompromising quality, fit, and craftsmanship.
Each piece is hand-sewn in the USA using carefully sourced fabrics, combining durability and bold design.
Industry
Premium custom swimwear
Customers
B2C
Geography
North America
Partnership
Working with Salsita since 2025
The Goal
Support the launch of a new custom swimwear line by making all options visible and easy to understand, while preserving a premium buying experience.
“Working with Salsita was an amazing experience. They brought simplicity to the user interface while architecting an extremely robust and complex backend logic to ensure clients have the flexibility to design swimwear exactly to their own, unique tastes.”
Troy Dankworth, Founder, Sunlife Beachwear
Just Launched: A New Way to Experience Custom Swimwear Online
Custom Presets
For Guided Customization
HOW IT WORKS
Customers start from Sunlife Beachwear’s pre-designed swimwear styles. From there, they can adjust patterns, colors, and details to create their own version.
WHY IT MATTERS
Starting from curated designs makes customization faster and easier, while still giving full control to personalize the final product.
HOW IT WORKS
The configurator displays swimwear with true-to-life shapes, fabric behavior, and fine construction detail. Folds, seams, and material surfaces are clearly visible throughout the model.
High-Fidelity 3D Renderings
For True-to-Life Product Visualization
WHY IT MATTERS
This level of detail lets customers judge the product as closely as they would in real life, building confidence before purchase.
WHY IT MATTERS
Customers always see accurate pricing as they configure, without waiting until checkout.
HOW IT WORKS
Pricing updates instantly when selections affect the final price. The 3D view and price always stay in sync.
Visual CPQ
With Real-time Pricing
HOW IT WORKS
Customers add their custom swimwear directly to the cart, then complete checkout through Sunlife Beachwear’s existing flow.
Shopify Integration
For Direct Checkout
WHY IT MATTERS
The configurator connects configuration, pricing, and checkout into a single flow, reducing back-and-forth.
Responsive Configuration
For Seamless Customization Across Devices
HOW IT WORKS
The configurator adapts smoothly across desktop, tablet, and mobile devices, maintaining the same configuration logic and visual clarity on every screen.
WHY IT MATTERS
Customers can explore and customize swimwear wherever they are, without compromising the experience or the brand’s premium feel.
“The Salsita bespoke configuration feature is a competitive differentiator for us, and their diligence, professionalism and comprehensive engagement throughout the project were flawless.”
Troy Dankworth, Founder, Sunlife Beachwear
How Sunlife Beachwear is Shaping the Future of Premium Custom Swimwear
Paving the Way in the Swimwear Industry
Sunlife Beachwear is the only premium men’s swimwear brand to bring true 3D customization into the buying experience, moving beyond static images toward interactive product exploration.
Designed Around Real Buying Decisions
The digital experience is designed around how customers actually choose swimwear, letting them explore options and understand details before committing.
Technology as a Strategic Advantage
By partnering with Salsita as a long-term technology partner, Sunlife Beachwear is building a foundation to expand 3D customization across future products and experiences.
Extending the Brand Beyond the Product
Sunlife Beachwear sees 3D customization as part of a broader shift toward a more dynamic, visual, and interactive brand experience. Shaping how the brand communicates, engages, and grows over time.
