
Sales Playbook
How to Build a High-Performing Dealer Network
Build and scale your dealer network with the right tools, trainings, and support. Use this playbook to increase performance and ROI.
For Pergola & Outdoor Living Brands
Dealers drag and drop pergola bays, swap RAL colors, add motors and side screens — the quote generates automatically.


2–4×
Faster Sales Cycles
Source: L'Atelier Paris
40%
Lower Operational Costs
Source: Kilo
90%
Less Manual Work
Source: Aluliving
Your buyers adjust every dimension, watch components animate, and see the quote update – no site visit, no manual estimate.
Salsita Resources
Deep-dive guides, playbooks, and trend reports to help you sell smarter.
Case Study

Azenco Outdoor – premium pergola systems, instantly configurable by dealers worldwide
Instant
Dealer quoting with zero engineering involvement
2–4×
Faster sales cycles across the dealer network
“Our dealer network can now configure and price pergolas instantly, without calling our engineering team. That was unthinkable before Salsita.”

Margaux Gazzano
VP Sales, Azenco Outdoor
Custom pergolas quoted by hand. Hours lost to dimensions, mistyped specs, buyers who walk to the competitor with the 3D configurator. Sound familiar?
The queue opens to 14 custom pergola requests – bioclimatic louvered roofs with rain sensors, freestanding cantilevers over hot tubs, attached units with integrated LED perimeter lighting. Every one needs a hand-built quote.
Freestanding bioclimatic – 16×14?
RE: Louvered roof over hot tub
Urgent – need RAL + motor specs
Follow up: pergola quote #2261
A single 16×12 attached louvered roof – RAL 7016 powder-coat, motorized blades, two privacy louver walls – priced by hand in a spreadsheet. The beam-span chart and motor pricing sheet are both two revisions out of date.
A homeowner wants to see a freestanding bioclimatic in anthracite vs bronze, with and without the side screens, before they commit. You email a flat render. They ask for two more color combos and a wider bay. Another hour gone.
We requested this quote on Monday. It's Wednesday. Any update?
Mon 9:14 AMOur other vendor quoted in 2 hours.
Wed 11:47 AMA 14-foot bay was transcribed as 12 feet between the order form and the cut sheet. The aluminum beams are already powder-coated and the louver blades sized to match. Two weeks of lead time, scrapped.
A backyard renovation prospect went to a competitor who let them configure the pergola online in 3D – drag the posts, swap the RAL color, toggle the motor and lights, see real-time pricing, and place the deposit in one session.
Competitor won
Quoted online in 2 hours
Four quotes sent. 10 still pending. One fabrication rework heading back to powder-coat. One $24K deal gone. For an outdoor living business selling custom, this is every single day.
Dealers set dimensions and options — pricing calculates automatically. No manual quote, no engineering check, no waiting.
Dealers enter the exact dimensions and the 3D model updates instantly — beams, posts, and louvers adjust to the new span without any manual redraw.
Dealers add bays, side screens, motors, and lighting in any combination — the configurator enforces compatibility and updates the quote automatically.

Orders flow directly into your ERP and CRM — stock levels, pricing, and production status update in real time. Compatible with SAP, Oracle, Microsoft Dynamics, and more.

Every completed configuration exports as a Bill of Materials or 3D CAD file — ready for fabrication, with no manual translation between quote and production.

Shopify, Salesforce, SAP, WooCommerce – plug into the systems you already run.
Direct from the teams running Salsita 3D configurators in production.

“We had some specific questions and some specific demands and they were all implemented. It really felt like we got a product that was made for us specifically.”
Outcomes measured by VP Sales and Ops leaders within 90 days of launch across pergola, outdoor living, and construction verticals.
Outdoor Living Manufacturers
Pergolas, decks, railings, sheds – your customers configure and visualize the finished product in their own space before placing an order.



Bring one product link – leave with a clear next step.