Enabled by a 3D configurator that addresses the challenges of selling premium swimwear in a digital-first world.
Just Launched
3D Configurator
B2C
Direct-to-Consumer
100% Custom
Swimwear Configuration
Multi-Model
Product Support
High-Fidelity 3D Renderings
Visual CPQ
Shopify IntegrationAbout
Family-owned premium swimwear brand built around uncompromising quality, fit, and craftsmanship.
Industry
Premium Custom Swimwear
Customers
B2C
Geography
North America
Partnership
Working with Salsita since 2025
Family-owned premium swimwear brand built around uncompromising quality, fit, and craftsmanship.
Just Launched
3D Configurator
B2C
Direct-to-Consumer
100% Custom
Swimwear Configuration
Multi-Model
Product Support
The Challenge
As Sunlife Beachwear prepared to launch their new premium men's swimwear brand, they also wanted to offer clients a bespoke, customizable option. Static digital imagery alone would not be sufficient to showcase the full variety of available choices.
Why Salsita
Sunlife Beachwear needed a way for customers to visualize and understand all available options while preserving a premium buying experience. Salsita implemented a 3D configurator that enables bespoke customization and high-quality 3D visualization.
The Outcome
Launch of a 3D configurator that lets clients adjust patterns, colors, and individual garment elements such as inseams, waistbands, liners, and drawstring colors. The configurator supports multiple swimwear models and is built to extend easily across future collections.
The Challenge
Inside the Launch of Sunlife Beachwear's 3D Configurator
As Sunlife Beachwear prepared to launch their premium men's swimwear brand with bespoke customization options, static digital imagery alone was not sufficient to showcase the full variety of available choices to prospective customers.
Sunlife Beachwear needed a way for customers to visualize and understand all available options – patterns, colors, inseams, waistbands, liners, and drawstring colors – without the friction of back-and-forth with a sales team.
The configurator needed to support multiple swimwear models from day one, with an architecture flexible enough to extend across future collections as the brand grows.
Our Solution
Just Launched: A New Way to Experience Custom Swimwear Online
For Guided Customization
HOW IT WORKS
Customers start from Sunlife Beachwear's pre-designed swimwear styles. From there, they can adjust patterns, colors, and details to create their own version.
WHY IT MATTERS
Starting from curated designs makes customization faster and easier, while still giving full control to personalize the final product.
For True-to-Life Product Visualization
HOW IT WORKS
The configurator displays swimwear with true-to-life shapes, fabric behavior, and fine construction detail. Folds, seams, and material surfaces are clearly visible throughout the model.
WHY IT MATTERS
This level of detail lets customers judge the product as closely as they would in real life, building confidence before purchase.
With Real-time Pricing
HOW IT WORKS
Pricing updates instantly when selections affect the final price. The 3D view and price always stay in sync.
WHY IT MATTERS
Customers always see accurate pricing as they configure, without waiting until checkout.
For Direct Checkout
HOW IT WORKS
Customers add their custom swimwear directly to the cart, then complete checkout through Sunlife Beachwear's existing flow.
WHY IT MATTERS
The configurator connects configuration, pricing, and checkout into a single flow, reducing back-and-forth.
For Consistent Customization Across Devices
HOW IT WORKS
The configurator adapts smoothly across desktop, tablet, and mobile devices, maintaining the same configuration logic and visual clarity on every screen.
WHY IT MATTERS
Customers can explore and customize swimwear wherever they are, without compromising the experience or the brand's premium feel.
“Working with Salsita was an amazing experience. They brought simplicity to the user interface while architecting an extremely robust and complex backend logic to ensure clients have the flexibility to design swimwear exactly to their own, unique tastes.”
The Results
How Sunlife Beachwear Moved Beyond Static Product Images
Sunlife Beachwear is the only premium men's swimwear brand to bring true 3D customization into the buying experience, moving beyond static images toward interactive product exploration.
The digital experience is designed around how customers actually choose swimwear, letting them explore options and understand details before committing.
By partnering with Salsita as a long-term technology partner, Sunlife Beachwear is building a foundation to expand 3D customization across future products and experiences.
Sunlife Beachwear sees 3D customization as part of a broader shift toward a more dynamic, visual, and interactive brand experience.
Explore the full configurator right here. Drag, rotate, resize – experience what your customers will see.
Your Turn
The companies above started exactly where you are. Book a session and we'll map how a configurator fits your product, your team, and your timeline.
Bring one product link – leave with a clear next step.
