Salsita 3D configurator lets buyers customize cushions with real-time visuals, AI assistance, AR previews, and full e-commerce integration.
20% Less
Design Time
60% Lower
Coordination Time
Scalable
DTC Sales
Improved
Product Visualization
About
Centro is a direct-to-consumer cushion and pillow brand built on years of family manufacturing experience.
Industry
Custom Pillow and Cushion Manufacturing
Customers
B2B and B2C
Geography
Europe
Partnership
Working with Salsita since 2022
Centro is a direct-to-consumer cushion and pillow brand built on years of family manufacturing experience.
20% Less
Design Time
60% Lower
Coordination Time
Scalable
DTC Sales
Improved
Product Visualization
The Challenge
Centro set out to bring a family-run cushion business online by combining manufacturing know-how with digital tools. But without a way for buyers to explore fabrics or customize products, scaling was a challenge.
Why Salsita
To support its shift to DTC, Centro needed a fully custom solution tailored to its product and sales process. Salsita delivered a 3D configurator with AI assistant, parametric sizing, AR previews, and direct e-commerce integration.
The Outcome
Buyers get real-time guidance from the AI assistant, reducing support. Sales cycles are shorter, and orders go directly through Centro's e-commerce platform. Centro now runs a scalable DTC channel while offering a smoother, self-serve experience for both designers and consumers.
The Challenge
The Challenge: Turning Manufacturing Expertise Into a Scalable Digital Business
Centro was starting from scratch. The founder wanted to build a brand using his family's product expertise but without processes or retail infrastructure. The challenge was creating a fully digital experience that could handle complex product rules while being easy enough for any buyer to use on their own.
Centro's extensive fabric catalog was difficult to navigate, even for experienced designers. Without filters, visual previews, or guidance, it was hard to quickly identify the right material for a specific use case. Buyers couldn't confidently choose fabrics on their own, leading to hesitation, slower decisions, and fewer completed orders.
Centro's team was overwhelmed with repetitive inquiries about fabric, sizing and product compatibility. Nearly every order required a human touchpoint. The team spent too much time on basic support, making it hard to scale and leaving little room for strategic or high-value sales efforts.
Our Solution
From Fabric Catalog to Checkout — With AI Guidance
For Guided Fabric Selection
HOW IT WORKS
An AI assistant that speaks in natural language and helps buyers choose the right fabric from a large catalog. It provides recommendations, explains fabric differences, and executes changes.
WHY IT MATTERS
Buyers get expert-level guidance instantly, leading to faster decisions, better outcomes, and less pressure on sales and support teams.
for Custom Sizes
HOW IT WORKS
Buyers can set the exact size of their cushions, down to the inch. Thanks to parametric models, the pattern always stays clean and correctly aligned as the size changes.
WHY IT MATTERS
It gives users full flexibility while preserving Centro's high-end quality. Patterns stay sharp and proportions stay right.
for At-Home Previews
HOW IT WORKS
After configuring their cushion, buyers can view it in their own space using mobile-based AR. They can check size, shape, and fabric directly in the room where it will be used.
WHY IT MATTERS
Helps buyers feel confident in their choices by showing how the pillow will look and fit in real life.
for Direct Ordering
HOW IT WORKS
The configurator is connected to Centro's e-commerce platform, so buyers customize and check out in one smooth flow. Prices update in real time, and only valid combinations can be purchased.
WHY IT MATTERS
Eliminates friction at checkout by linking configuration directly to the webshop.
“Now our clients can search through our fabric catalog and find the perfect materials to fit their specific use case. This allows our team to save time while enabling clients to receive valuable assistance and guidance in real-time!”
The Results
What Changed for Centro
3D and AR previews help buyers clearly understand what they're getting, leading to faster decisions and higher completion rates.
Designers move faster thanks to real-time visual feedback, AI guided fabric selection, and built-in logic. No back-and-forth and everything happens in one place.
With clear, validated configurations submitted online, Centro drastically reduced the time spent clarifying specs and managing follow-ups.
Centro now sells directly to end customers without increasing its team. The configurator supports higher order volume with fewer manual touchpoints.
Explore the full configurator right here. Drag, rotate, resize – experience what your customers will see.
Your Turn
The companies above started exactly where you are. Book a session and we'll map how a configurator fits your product, your team, and your timeline.
Bring one product link – leave with a clear next step.
Augmented Reality
AI Assistant
E-commerce
Parametric models
