Salsita 3D configurator lets both buyers and sales reps design modular cabinets with drag-and-drop, parametric models, CPQ, and user management.
Improved
Product Visualization
Scaled
Online Orders
90% Less
Manual Errors
2–4x Faster
Sales Cycles
About
Moduline manufactures customizable cabinet systems for residential and professional environments.
Industry
Modular Cabinet Manufacturing
Customers
B2C & B2B
Geography
North America
Partnership
Working with Salsita since 2022
Moduline manufactures customizable cabinet systems for residential and professional environments.
Improved
Product Visualization
Scaled
Online Orders
90% Less
Manual Errors
2–4x Faster
Sales Cycles
The Challenge
Moduline struggled with manual quoting and an online experience that couldn't match their product's flexibility. Sales reps and customers had very different needs but no tool could support both.
Why Salsita
Salsita delivered two tailored 3D configurators–one for sales reps, and one for buyers. Each is customized with the right level of access, onboarding flow, and logic to match the user's needs.
The Outcome
Sales reps generate visually appealing quotes faster, with no errors. Buyers get a simplified online experience that keeps them engaged. Every order is validated, production-ready, without extra back-and-forth or manual prep.
The Challenge
The Challenges: Complex Modular Products Slowed Down by Manual Work
Moduline's cabinet systems require exact dimensions and layout logic. Quoting relied on manual spec gathering, drawings, and sales reps judgment. The process was time-consuming, inconsistent, and couldn't scale with growing demand.
Moduline's cabinets are premium, but the company lacked the tools to create high-quality visuals of custom configurations. Buyers had to imagine their setup by combining CAD renders with catalog photos from other sets. This made it hard for Moduline to position itself as a premium brand, and led to lost buyer trust and revenue.
Buyers couldn't explore layout options online. Every order required rep involvement from start to finish. Potential buyers dropped off very quickly after visiting Moduline's website. Without a self-serve tool, Moduline couldn't convert online interest into actual orders.
Our Solution
Two Configurators — One for Buyers, One for Sales Reps
With Drag-and-Drop
HOW IT WORKS
Users build custom cabinets by dragging modules into a room. They can arrange, resize, and place components as needed, with real-time visual feedback.
WHY IT MATTERS
Buyers and sales reps can build layouts quickly and intuitively, without relying on PDFs or back-and-forth instructions.
And Dimension Controls
HOW IT WORKS
The configurator applies parametric logic: adapting each module based on valid sizes, spacing, and combinations. Live dimension indicators help users understand how their layout fits together.
WHY IT MATTERS
Users don't need technical knowledge to create valid designs. The system ensures everything fits, and prevents unbuildable configurations before they happen.
With User Management
HOW IT WORKS
The same configurator serves both buyers and sales reps. Buyers access a simplified interface. Sales reps use a more advanced version, with access to export files for production.
WHY IT MATTERS
Everyone gets the right level of complexity for their role, without splitting the experience across separate tools or workflows.
And Quote-Ready Submissions
HOW IT WORKS
Buyers see real-time pricing as they configure, and submit orders with the full quote already calculated. On the sales side, reps use the configurator to build quotes based on the same pricing rules and validation logic.
WHY IT MATTERS
Whether initiated by a buyer or built by a rep, every layout is complete, priced, and ready to move forward. No manual quoting, no missing info.
“We had some specific questions and some specific demands and they were all implemented. It really felt like we got a product that was made for us specifically.”
The Results
What Changed for Moduline
The buyer-facing configurator guides users through the design process independently. As a result, the sales team spends less time answering repetitive questions or fixing incomplete orders.
The configurator enforces Moduline's layout rules and sizing constraints automatically, ensuring each configuration is buildable. This has significantly reduced costly errors in production.
Sales reps use the 3D configurator to create buildable cabinet layouts and generate accurate quotes in minutes. The process is faster, more consistent, and requires no manual spec interpretation.
With both the internal sales and buyer-facing configurator in place, Moduline handles more made-to-measure cabinet orders per week–without growing the team or adding operational bottlenecks.
Explore the full configurator right here. Drag, rotate, resize – experience what your customers will see.
Your Turn
The companies above started exactly where you are. Book a session and we'll map how a configurator fits your product, your team, and your timeline.
Bring one product link – leave with a clear next step.
Modular 3D Configuration
User Management
Visual CPQ
Parametric Models
